Teen report goes bonkers

Some reports are so timely that they become massively viral. This one, based on the evidence of a 15 year-old intern at Morgan Stanley is one such example. Here’s the main points:

More media consumed

Paying more an issue

Advertising is crass

Print, especially newspapers irrelevant, apart from freesheets, like METRO

Mid-range mobiles are good

Comms seen as free – talk using consoles, SKYPE etc

Txting is massive

WiFi more important than 3G

Broadcast radio is dead

Last.fm, (ad fee) & Spotify deliver personalised playlists

Listen to loads of music

Download lots for free

Watch less TV

Hate ads on TV –fast forward

Hate ads on billboards etc

Love support viral marketing

Mostly favourite series or specific sport event

Google is big

YouTube for music/anime

Cinema still popular

Cinema drops off at 15 – gets too expensive

Lots watch DVDs

Everyone has a mobile

Sony Ericsson’s v. Popular

Pay as you go preferred

Txting and calling (not video messaging)

Don’t use phone for email

Email on home computer

Most have PCs, not Macs

Teens hate Twitter

Wiis very popular

Touchscreen is hot

Mobiles that hold lots of music are hot

Portable devices with internet access (iTouch/iPhone) are hot

Really big tellies are hot

Interesting that these rather obvious points should have reached fever-pitch, viral, meme marketing from a report published by a bank. The fact that it was largely compiled by a 15 year-old seemed to have done the trick.

Universities - empty vessels

I’ve been into dozens of Universities over the years, mainly to give talks and lectures, and it never fails to amaze me how empty they are. It’s as if they were test sites for neutron bombs. At one in June, I wandered into three buildings before I could find a living soul who could who could give me directions. The problem is obvious; most of these buildings seem empty because they are empty, most of the time.

Empty and expensive

In fact, even the best rarely reach 25% occupancy per year. University campuses must be the among the most inefficient uses of land and real estate imaginable. Buildings take up valuable land, use utilities such as energy ,water and telecoms and require cleaning, even when empty. They are also, year on year, falling apart, requiring regular physical maintenance Then there’s the administrative costs. It’s all about utilisation. No one in their right mind would design such an inefficient misuse of resources in any other area of human endeavour.

Crops, calendars and capital spend

The problem is the agricultural calendar, but it goes well beyond this. Departmental protectionism demands separate buildings for every department and little in the way of shared resources. On top of all this is the tendency to build to this departmental model, rather than use technology and shared space to encourage cross-disciplinary interaction. The capital spend is departmental and therefore deplorably inefficient. There are notable counter-examples but they are rare. In my home town we have two Universities (U of Brighton and U of Sussex) on the same road but they’d never dream of sharing libraries or anything else for that matter.

Dartmouth as model

I’m rather glad that the Sixth Form and College building programmes have fallen through due to a lack of cash. This will force those institutions to think about the more flexible use of their buildings. This means more use of technology, learning at a distance and sharing. I attended a UK University (Edinburgh) and a US Ivy League University (Dartmouth), and the contrast was startling. Dartmouth has a sophisticated D-plan or semester schedule giving students choices across the entire year. The place was never empty.

OU as model

There is another model here – the OU, perhaps the greatest educational achievement in 20^th century Britain. It has the greatest number of students in the UK but the fewest on campus. Why? Because of its use of technology and novel models for teaching and learning. Have other institutions learnt from this? Have they hell.

Universities run for academics not students

Many academics spend very little time at their universities. Some live so far away that it would be impractical. If I decide to do a course at university in October, I have to wait 11 months to start. In this age of on-demand, timeshifted experience, they’re an anachronism. That they have the cheek to offer MBA courses on organisational issues is a disgrace and then they have the further cheek to demand increases in funding which they squander on what - emptiness.

Coffee: learning wonderdrug?

Drink coffee, stay smart

Lots of buzz today around the breakthrough trial from the University of Florida showing that coffee, more accurately caffeine, both prevents and reverses symptoms of Alzheimers in mice. Sure, mice trials don’t always transfer to humans, but these mice had the relevant human genes transferred. It suggests that caffeine both blocks and attacks the plaque that causes Alzheimers and memory loss. The University of Florida used 55 mice and gave one half doses of caffeine, similar to around five cups a day for humans, and the other half water. What was astonishing is that after two months the dementia mice had recovered their memories and were the same as the mice who showed no signs of dementia. The results were astonishing. What’s more, these mice had a 50% reduction in the beta-amyloid protein, which forms the plaque that causes brain dementia. Human trials are expected soon.

Coffee and memory

There’s now lots of evidence that coffee improves short-term memory and reaction times by acting on the pre-frontal cortex. Researchers from the University of Innsbruck in Austria, in a group of 15 volunteers given 100 mg of coffee then scanned and tested, showed distinct improvements in memory in the caffeine fuelled group, "those who received caffeine had significantly greater activation in parts of the prefrontal lobe, known as the anterior cingulate and the anterior cingulate gyrus. These areas are involved in 'executive memory', attention, concentration, planning and monitoring."

In another French study researchers compared women aged 65 and older who drank more than three cups of coffee per day with those who drank one cup or less per day. Those who drank more caffeine showed less decline in memory tests over a four year period. The study, published in the journal of Neurology, raises the possibility that caffeine may also protect against the development of dementia.

A refined study from the University of Arizona, published a trial in Psychological Science, showed that in 40 participants, given 250 Mg of coffee or decaffeinated coffee, the group that were given caffeine showed no decline in memory across the day in contrast to the decaffeinated group who showed significant decline.

Coffee shops and learning

Craig Newmark, founder of Craigslist, reminded me this morning at the Reboot Britain conference, that coffee shops were the social network’ hubs of their day. Long established in the Muslim world, they became the focus for debate and business. Late 17^th century coffee shops charged a penny a cup and were called ‘penny universities’, as they were such powerful places of cross-disciplinary debate. By 1739, 551 coffee shops were open in London, many hives of intellectual and business activity. Edward Lloyd’s coffee shop became Lloyds of London. Jonathon’s Coffee House in 1698 listed stock prices, which eventually became the London Stock Exchange. Similarly in New York, a coffee house became the New York Stock Exchange. More recently Starbucks and its imitators, picked up on the laptop workers offering free wifi fuelling work with unfeasibly large cups of coffee.

Coffee is cognitively good for you

Coffee has therefore long fuelled learning, whether it be through the direct stimulation of the brain, increasing attention, improving memory, preventing dementia or providing a social context for debate and work. It’s something we coffee drinkers have always instinctively known!

Why schools are divisive

Community cohesion!

Educational policy makers love abstract concepts, especially if they’re alliterative , like ‘community cohesion’. Schools have been given a key role by the Government and OFSTED, we’re told, in ‘community cohesion’, yet another spurious concept and role to distract schools from the business of ‘learning’.

Any real community facet to a school is accidental. Kids are forced by law to go there, parents meet each other when they deliver and pick up their offspring at the start and end of the day (but at the schools gates-never going inside). In reality, schools are the very opposite of communal and could be described as divisive.

7 divisive behaviours

1. An apartheid runs through the UK system of private/public schools divides sharply along class and socioeconomic lines, separating rich from poor.
2. Another apartheid split is along academic/vocational lines, with Diplomas being branded as 2^nd class A-levels.
3. Faith schools divide communities along religious lines, whether it be Catholic, Church of England, Islam or Judaism. They isolate and separate rather than encourage community spirit.
4. Schools shut up shop for five major periods per year, so they are completely inert in the community for much of the year.
5. Even when open they are largely closed institutions, with little in the way of shared facilities or access by the community.
6. Students have little opportunity to really engage with the community, as schools are places of incarceration. Community work is not a formal part of the curriculum.
7. Schools largely exclude parents from the process of education, keeping them at a distance with ten minutes or so every year.

Community mistaken for disunity

In practice ‘community cohesion’ means yet more over-written, vague policy documents. Of course, what they actually mean by community is the same old diversity agenda. The gathering of endless stats on racism, homophobic behaviour and so on. Community is being mistaken for disunity. Remember that over 60% of the parents and people in the community see school as the place they failed. Look to pubs, clubs, cafes, parks and other places for community, not schools.

Sean Bailey - talking Tory tornado

Shaun Bailey’s breezes into debates like a tornado, turning things on their head and challenging orthodoxies. As the black Conservative candidate for Hammersmith with 20 years experience in working in tough environments, he has earned the right to fight the next election on issues on which he knows a great deal.

He goes for the throats of the teacher unions, blaming them for betraying the students in state education by introducing undemanding environments in schools for the very people that need demands made of them. Unions deliver benefits to teachers, not students and parents. This parental involvement is a common theme among the people he speaks but they are largely excluded from the equation. It all starts in the home – damn right it does, so why do schools ignore or patronise parents so much?

As a youth worker for 20 years he sees that nobody is being really honest with the kids and parents he knows. Middle class types molly-coddle people which leads them towards almost certain failure. Lay it on the line – tell them and their parents what the consequences of educational failure actually means. Don’t pander to their every cultural need. It’s not about immersing people in the destructive side of their culture – a strong believer in sport and competition, he regrets the culture of dependency that is rampant in his community, making young black kids less, not more, independent. He says to the boys he works with, “I’ll do nothing for you but anything to help you.”

In education he is full on when it comes to classroom discipline and home-school agreements. He sees state sector education as having dropped the ball on these issues. Make sure the parents sign a document making it clear what their responsibilities are. I’m with him here. Our home-school agreement is written in that vague institutional style and says nothing about actual responsibilities. It even includes jargon that only an educational professional would understand. Schools are ‘educational’ establishments, not holding pens. He doesn’t really buy the idea that schools are the key to Community Cohesion and every fashionable social theory that pops up.

Much as I disagree with his politics, he’s a good guy and we need people like him to stimulate an otherwise moribund debate. His straight-talking style and honesty is what’s badly needed in parliament.

OFSTED's own Xena the Warrior Princess

Zenna Atkins is the Chair of OFSTED and a force of nature. A good 6 foot in heels she tells it as it is and isn’t afraid to have a go at all of those educational moralisers who use OFSTED as an excuse for their own failures. Expelled from school with only one o-level, she’s become an experienced social entrepreneur and operator in large public sector bodies. I spoke on the same platform as her at a Channel 4 event this week and she booted things off in fine fashion. You can see her at Portsmouth games just behind the corner flag bad mouthing opposition players.

Don’t blame ofsted

She’s more than a little impatient with teachers and others who simply point elsewhere, usually to OFSTED, when people try to identify weaknesses and improve education. Sure OFSTED has its weaknesses, but who would deny that bad teaching exists, that there are too many people teaching who don’t want to be there and shouldn’t be there, that schools are poorly run fiscally? Are we really saying that they should not be inspected?

Schools infantalise parents

Her second theme was a powerful argument against blaming parents. One teacher in the audience described ‘the prejudice of parents’. The simple fact is that 60% of parents left school with qualifications we regard as being less than satisfactory. School, for the majority of parents, is somewhere they do not want to revisit, as it is where they were marked as failures. She herself describes how she feels nervous when visiting schools and often feels as if she’s being told off in conversations with staff. No wonder parents are not engaged with the education of their children. Schools infantalise parents.

Relevance

Is the curriculum relevant? Not on your Nellie. As an employer she looks for autonomy and whether the students has stuck a paper round, rather than qualifications. So much of what is taught is only relevant to the minority of students. The lack of relevance to survival, never mind employment is astonishing.

Technology

Also an advocate of technology she has no time for those who shilly shally behind excuses for not getting on with the task of using the technology that learners already use in their daily lives.

Fearless

Now here’s why I love Xena. At the end of her talk she rattled out some politically sensitive ideas around ‘kids teaching kids’, ‘ linking benefits to ‘school attendance and performance’, making the money ‘follow the kids’. I’ve never heard public servants speak like this in public and being so unafraid of the press. Xena then shot off for her appraisal, leaving a shocked audience in her not inconsiderable wake.

Give me 10,000 Xenas

We need far more people like Xena on public sector boards. She’s smart, understands her domain, has empathy with the people she’s trying to help, and is vocal. Far too many boards are packed with people who shy way from controversy or contention. We need people who scrutinise, debate and work towards change. In education there are far too many people making decisions on the state sector while sending their own kids private. Far too many who are part of some small network, often ‘London-based’. Then there’s the tokenism of diversity, focusing on equality of outcome rather than equality of opportunity. The system is atherosclerotic, gummed up with the plaque of tokenism and traditionalism.

£20 million down same old drain

Hope you caught the announcement this week on boosting e-learning. My worst fears about Digital Britain are coming true. Hot on the heels of the retro Digital Britain day and visionless report, we have the first major act and it’s the same old establishment rot.

The Open Learning Innovation fund will team up established laggards with large US corporations to fritter away yet more of your money. Have they learnt nothing from BBC Jam, UKUniversities, NHSU etc etc. Having already poured well over £100 million into these disasters, the powers that be are determined to burn even more of our money.

And it gets worse. It will be chaired by Dame Lynne Brindley, the CEO of the British Library. So the future of innovation in e-learning will be in the hands of a librarian! Don’t worry though, Microsoft are also on the board (yikes!)....and the British Council (why?). Then there’s the good old BBC in as advisors. So BBC Jam has been quietly buried. The very people who frittered away tens of millions in a failed attempt to produce content (while destroying the market) are seen as the best of breed advisors. You couldn’t have gathered a more useless, backward looking bunch of laggards if you tried.