BBC Jam - a messy business
What the BBC case study doesn’t tell you is that Eidos was days away from bankruptcy last year as their bank wanted to pull the plug after massive losses, missed deadlines and bug–ridden releases. In the end, after a collapse in the share price, it was picked up by SCi, a much smaller player. The company profile makes no mention of this. In fact Eidos, as a company, doesn’t really exist, it is really only a brand and consumer marketing vehicle. SCi is the listed company. Click on the TV in the BBC simulation and you’re taken to the SCi website – that should confuse the learners! As an assignment you are asked to do a SWOT analysis of Eidos – that WOULD be interesting, if you had the real and current data to view! The only interesting bit was the ability to explore the Eidos offices, but again, it was a lot of effort for very little reward. You wonder why all of the Eidos senior staff were posing about for BBC film and photo-shoots at the very time the company was sinking - they should have been trying to get their lamentably late games out.
In general, the whole thing is a scrapyard mess. The repeated animations are just annoying – the same images over and over again – it makes you scream with rage. E-learning is about the user being in control. This is what you get when TV people create interactive content – thinly disguised broadcast material. Interactivity is the name of the game. Here you spend more time hanging about waiting, often on just simple pieces of repeated animation, than learning. Most of the time it’s like an animated PowerPoint in extreme and painful slow-motion. Try the Library – you may lose the will to live waiting on results.