Educators love 'C' words. I once wrote a spoof blog about a 'C' word generator, where the software randomly generated five 'C' words. The ‘C’
word creator puts the ‘C’ into courseware. The creator selects from a
considerable database of ‘c’ words including; creativity, challenge,
commitment, communication, compassion, cooperation, collaboration, connections,
culture, conflict, clarity, concise, context, competence, change, chemistry,
contribute, critique, compelling, coordination, consultation, community etc. It
takes five of these, randomly, and inserts the phrase, ‘The 5 ‘Cs
of..............’ and’C’reator will define your course structure in seconds. Above all, they love the word 'course'. The danger with MOOCs is to become trapped in the language of learning - homework, lecture (means patronise in ordinary language), pass or fail,
College course not the goal
The first wave of MOOCs suffer
from replicating the standard 6/8/10 week semester college ‘Course’. That’s
their problem. They’re too long, sometimes too ‘video’ heavy’ and don’t
actually match the needs of the real audience – lifelong learners. The data is
clear – MOOCs are for all. This is to be celebrated, not disparaged. Once you
flip the benchmark and see MOOCs as evolving towards widespread use by everyone
from school students, parents, vocational learners, students, adults,
professionals, the retired, then the coin drops. This is all about flipping the
model. My talk at Online Educa in Berlin argued that MOOCs are not evolutionary
but revolutionary and that now the digital genie is out of the academic bottle,
it will spread to other areas, where it will be far more effective and
beneficial. MOOCs are NOT about HE, they’re much more important than that.
Massive Open Online
CONTENT
Once you see MOOCs as “a supply response to a demand
problem” you see that the demand is not actually HE, that’s a tiny portion of
the demand. Real demand lies in lifelong learners of all ages, backgrounds and locations.
It’s an anytime, anywhere, anybody medium. Don’t get trapped into thinking that
‘course completion’ is the goal – it’s not. Don’t get trapped into thinking
that ‘certification’ is the goal – it is not. Don’t get trapped into thinking this
is about long, and often long-winded, HE courses – it is not. It’s about demand,
namely learners, and their choices. If you walk around with a hammer,
everything starts to look like a nail, said Abraham Maslow, almost the only
interesting thing he said. But this habit has plagued the MOOC debate. It’s not about courses stupid, it’s content.
A course demands completion, content, even structured content, does not. Take your time, dabble if you want, go as far as you want. The course is an institutional artefact. Keep them in institutions but don't foist them and their constructs on the web or the rest of us.
Wrong questions get
wrong answers
If you ask the wrong questions you get the wrong answers.
Time and time again I hear MOOC myth questions. The first set make the age-old category
mistake of equating MOOCs with University courses. MOOCs are much bigger than
this and are NOT to be equated with college ‘drop-out’ or the 18 year old
undergraduate expectations around completion and certification. Neither are
they weak pedagogically – in fact many of the more innovative things that are
happening in online learning are in the MOOCosphere, in learning analytics, use
of video and online assessment. Neither are they part of the LMS world, as their
coding is much more agile, flexible and scalable. Finally, they can and will
make money. Even if they don’t the benchmark is the ridiculously expensive
college degree and that ain’t hard to beat.
MOOC Myth 1: It’s about courses
Flips inward to outward. Where closed, offline, supply-led, elitist
HE scarcity
with small numbers subject to the tyranny of time and location FLIPS TO open,
online, demand-led abundance with
massive numbers anywhere, anytime
As George Siemens says, it is “a supply response to a demand problem”.
MOOC Myth 2: Catastrophic drop-out
Flips drop-out to drop-in. Where the inappropriate concept of high-school
and University drop-out, meaning failure FLIPS TO another
concept - drop-ins, where it’s OK to leave, and stopping is rational. Drop out, when applied to MOOCs is
simply a category mistake. Completion is not always desirable. It is not the
goal.
MOOC Myth 3: All about 18 year old undergraduates
Flips horizontal to vertical, from the 18 year old undergraduate model
and Higher Ed MOOCs TO the lifelong learner, corporate MOOCs,
not-for-profit MOOCs, charity
MOOCs, vocational VOOCs and high school HOOCs.
MOOC Myth 4: Just videos
Flips lectures to short video. Where the 1 hour lecture which has no
basis in the psychology of learning and exists simply because the Babylonians
had a 60 based number system, delivered at a fixed time, fixed
location, once only FLIPS TO short videos where ‘less is more’, seen anytime, anywhere,
available to be viewed many times.
MOOC Myth 5: Weak on assessment
Flips off- to online assessment. Where offline, compulsory certification,
teaching to the test once a
year using pen &
paper and no innovation FLIPS TO
online, where there’s a minority interest in certification, learning for learning,’s sake, anytime and there’s
lots of innovation, such as peer assessment, ProctorU, automated essay marking and so on.
MOOC Myth 6: Just an LMS
Flips old platforms
for new. Where traditional LMS/VLE vendors such as SumTotal, Blackboard and Desire2learn , with monolithic code is inflexible with few
releases and a high cost per learner FLIPS TO
Django, Python, Ruby on Rails, MVC framework, cloud-hosted flexible, agile platforms with a stream of innovations and releases at a cost of cents/pence per learner
MOOC
myth 7: No evaluation
Flips bad data to big
data,. Where bums on seats,
contact
time, course completion, summative assessment and happy sheets
FLIP TO performance, competences, feedback,
useful and personal data that guides learners and improves design.
MOOC Myth 8: Can’t be monetised
Flips grants to monetization.
Where expensive, government funded institutions, load up on loan
ridden students plunging them into deep debt FLIPS TO cheap learning from many
sources, such as not-for–profits, for profits, payment for
certification, sponsorship, more students, and huge organisational and
government savings.
Conclusion
I simply ask you to flip your mind and see MOOCs not as courses but free
content. In this respect, it’s more like Wikipedia and YouTube, both massive
learning tools, used by hundreds of millions of learners. We don’t talk about
drop-out in Wikipedia or YouTube. What they talk about are drop-ins – the huge amount
of real use.