Seek and you will find
As a kid I never imagined, when watching Star Trek, that
I really would have a little device on which I could ask any question, and it would
almost certainly give me a meaningful answer. Science fiction came true and I
have one next to me now and its main tool is Google search. Google search is
probably the most profound pedagogic shift in the history of learning, not a
game changer but a previously unimaginable shift towards universal access to
anything, anytime from anywhere.
Montessori kids
Brin was born in Russia and educated in the US, Page is
from Michigan. Like Alexander Graham Bell, Thomas Edison, Henry Ford, Mahatma
Gandhi, Sigmund Freud, Buckminster Fuller, Leo Tolstoy, Bertrand Russell, Jean
Piaget and Hilary and Bill Clinton before them, they both attended Montessori
schools. Indeed, they both credit their Montessori education for much of their
success. It was the Montessori experience, they claim, that made them
self-directed, allowing them to think for themselves and pursue their real
interests.
They only met in 1995, at Stanford, yet their business,
Google, famously based on a spelling error (Google should have been Googol),
has become one of the most significant global businesses of our times. The
company floated in 2004 and is run as a triumvirate of Eric Schmidt, Larry Page
and Sergei Brin.
Most
potent, pedagogic, productivity tool ever
As the world’s most successful search engine it has
become an indispensable tool for learning and research. It’s a way of learning
that has touched almost everyone in the developed and increasingly developing
world. Search has transformed the way we search for information and has changed
our very relationship with knowledge, making a significant contribution to the
very idea of what needs to be learnt and newer. It is, arguably, the single
most powerful, pedagogic, productivity tool we have ever seen.
Google – game changer in learning
Google's mission is to ‘organize the world's information and make it universally accessible and
useful’. Specialist searching of text, images, video, books, blogs, academic
papers, news, and maps, has given the ordinary user unparalleled access to
knowledge stored across different media.
Their mathematical approach to search problems at
Stanford led to a search engine that ranked sites by popularity. In addition,
the more we search, the greater the data Google has and the better their search
engine becomes. As their scalable model looked at links, so the larger the web
became the better their engine became.
It is the speed and efficiency of such search that has
accelerated our ability as learners to identify relevant knowledge. Learners of
all ages and abilities see the web as a useful source of knowledge. Of course,
Google also relies on knowledge bases such as Wikipedia, Journals and many
other sources to deliver content.
Researchers, from schoolchildren with projects to
advanced researchers in educational institutions, now find Google an
indispensable tool. As online access to research Journals and scholarly
knowledge bases increases, so search has become an indispensable tool.
Google tools and learning
Google Education provides a rack of useful tools for
education. Thie rapprocah is to provide productivity tools, not content. Gmail
has given users a free email service with substantial amounts of storage. Google
Calendar provides individual and shared calendars. Google docs, shared
documents. Google+ collaboration and hangouts. Google translate for languages.
Google Scholar is even more precise in its intention.
Google Earth and Google Maps are astonishing tools for
learning and research. Blogger, owned by Google, provides free blogging
software to tens of millions of bloggers. YouTube is the world’s greatest,
searchable repository for videos, now a mainstream source of content for
learning. These promise to put even more power in the hands of learners,
freeing us from the traditional limitations of paper-based libraries and
physical ‘places’ of learning.
Outsourced memory
When most knowledge is easily searchable the need to
learn and memorise knowledge starts to recede. Indeed, in the corporate world,
it is clear that modern managers rely less on knowledge and more on skills.
Memory is, in a sense, outsourced, placing less of an emphasis on rote learning
and memorisation.
Many argue that this is also true of schooling, where the
traditional model has been rote learning and memorisation, as opposed to
critical thinking and other skills. Teaching students how to search may be as
powerful a skill, as teaching them to read and write. Indeed, Google have a
free course that does just that.
Google may also have altered our general idea of what
constitutes knowledge. You have to learn to see knowledge as varying in quality
and certainty, distinguish different sources in terms of their reliability. On
the other hand, some suggest Google search has made us fickle, lazy and
fragmented in our learning.
Digital Maoism
Google has
its detractors. Jared Lanier warns against ‘digital Maoism’ aided and abetted
by Google, that may take the wisdom of the crown and turn us all into slavish
followers or tribal groups. The subterfuge is that Google monetises your search
data and is “selling people [their advertiser-targetable personal identities, buying
habits, etc.] back to themselves“. He goes further in his latest book The
Fate of Power and the Future of Dignity claiming that the financial crash and
future economy may be undermined by techno-utopianism, where we unwittingly
submit to becoming become advertising fodder. These are interesting arguments
and well worth noting but they tend to ignore the simple pay-off, that I gain
more personally than I risk. Most people seem happy to give up their search
data to get such a fee, powerful and useful product in return.
Googling the future
Google are so
ambitious and have so many projects on the go that it is difficult to predict
where they are heading. Now that they have tentacles into every online and
offline person, organisation and place on the planet, including the planet
itself, it seems likely that they will move beyond search through an expanding
suite of tools to become your personal assistant for almost everything you want
in life – knowledge, shopping, jobs…. However, it’s hard to see where Google X’s
projects, supervised by Brin, such as the driverless car and Google Glass fit
in.
Let’s not
forget that Google gave us the Android mobile operating system, a welcome
alternative to the closed world of Apple and a strategy one that seems to be
paying off. Apple’s walled world is at odds with Google’s open world and in the
long term my money’s on Google. Look out for Android games consoles, such as
the Ouya. Android’s important as it eats into the OS market with phones,
tablets and laptops like the Chromebook.
Conclusion
Page and Brin have created a toolset that has already
revolutionised access to knowledge. Their organisation continues to
revolutionise learning and to ‘organize
the world's information and make it universally accessible and useful’. The
scale of this task is enormous and on-going. It is truly an example of
technology making a huge impact on the nature, future and efficacy of learning,
a truly momentus pedagogic force. Search as a Massive Open Online Pedagogy
(MOOP) is something that is was around before MOOCs and will be around long after
MOOCs are gone. It’s long-term effect on learning is irreversible and profound.