Looked forward to fresh ideas from DTI e-learning delegates fresh from a mission to the US. What I got was a corporate plug for the BBC and a sort of anti-American bunfest.
First, it was the wrong keynote. Nigel Paine (BBC) has done a fantastic and innovative job within the BBC (he has now left the BBC) but the BBC is an idiosyncratic, over-funded entity which distorts rather than aids the market. Look at the appalling BBC Jam content (reviewed in this blog) and you’ll see what I mean.
Then the returning delegates sounded as though they’d just been on a bad package holiday where there had been nothing to see or do, with quotes along these lines:
“We suffered Death by PowerPoint”
“We’re ahead of them on quality”
“Almost everything we saw was crap”
If you visit a load of corporates, such as IBM, Microsoft, Cisco, Adobe, Accenture and Sun you will get dull PowerPoint presentations. You will also get lied to. (Speak to some veterans of this game such as Julian Wakely – he was in the audience). Does anyone really believe that these organisations are the sources of innovation on e-learning or the web? Dinosaurs don’t give birth to gazelles.
On more than a few occasions it descended into unnecessary US bashing. I was sitting next to an American (one of the most innovative people in the room) and we were cringing. Even the questions from the floor were jingoistic. The quality of our content is much better, our TV drama is second to none and so on - oh yeah!
Gurus travel by bandwagon, but...
OK their gurus Masie, Brandon and Bersin travel everywhere by bandwagon, and most of their large corporates talk relentless nonsense, but it’s a big place and if you look hard you’ll find plenty of innovation. I’ve been going to the US and reporting back for years (three times in the last year alone). I saw the best example of compliance e-learning I’ve seen (Michael Allen for Apple), some astounding MMOG military training (Forterra), met a great range of bloggers such as Jay Cross, wonderful stuff from Curtis Bonk in academia, the astounding success of the University of Phoenix, Wikipedia, LeapFrog in educational publishing and stuff so inspiring from Google that it made me want to cry with joy. I could go on.
By the end Iwas thinking about heading back - I wanted to watch The Sopranos.