Well he's one of the most important marketing people on the planet. Read on.
Why does videocasting matter in learning? Education and training, by and large, delivers second-rate content using second-rate techniques at top-dollar rates. But why settle for second best when you can have the best content using great teachers for free?
I’ve spent some time recently on YouTube, Google Video, Revver etc. and boy, even though it’s in its infancy, it’s getting good. I’ve seen the best speakers in the world deliver fantastic talks on the subjects I love. I can pause, fast forward, repeat and take notes. It’s been a series of intense learning experiences.
(They also made me reflect on why Gagne and his crew are so wrong on the creation of educational content. These short talks are very powerful yet don’t conform to any over-engineered idea of ‘9 steps of instruction’. The internet, thankfully, is killing Gagne, and outmoded instructional design, stone dead.)
The TED talks are among the best. Every year some of the best brains in the world get together in Monterey in the US. These are fantastic.
Here’s a couple of my favourites:
Marketing at Google by Soth Godin (an insider talk at Google – fascinating)
Education doesn’t work by Ken Robinson
It cost $4000 to go to a TED conference – these are free.