Cheaper and faster
While I admire the efforts made by LINE Communications and Kineo to provide rapid development offers, we must be careful to see this as a useful service at the bottom end of the market and not the solution as a whole. It’s great that we can offer cheaper, faster content production by using smart tools, speedy processes and small teams. This is a very useful bottom layer in the market.
Tools not the real issue
However, a toolbox doesn’t make you a builder, Word does not make a novelist, Excel doesn’t make an accountant, PowerPoint doesn’t make a presenter. Rapid Development Tools are not what makes Rapid development work, it’s having experienced people who can fast-track the writing, build and process. This is a state of mind.
Let’s push on with making the page-turning, basic stuff cheaper and faster, but let’s, at the same time, make sure we have quality content in the upper layers of the market with simulations, games and scenario-based learning.