Tuesday, February 24, 2009

Head of Digital Engagement -old disengaged duffer wanted

Interesting ad for a rather odd job. Isn't this simply a resurrected 'e-envoy' job that Andrew Pindar had some years back? When confused simply invent a role, quango, project, institution, academy or whatever; launch it with much pzzaazz, then watch it produce a long unreadable, and rarely read report, that is out of date as soon as it is published, become obsessed with its own survival, until finally some future Minister says - what do these guys actually do? Then order the flowers for the funeral. Alternatively it will linger on and die a slow and painful death, sustained by a drip feed of residual funding.

In an attempt to juice up the Job Description, and 'get down with the kids', among the endless life sapping, jobsworth tasks, is the peculiar, 'Introduces new techniques and software for digital engagement, such as 'Jams' into Government'. What the hell is a ‘jam’? The last time this was tried - BBC Jam – several tens of millions were wasted. The job is doomed from the start, as it seems to focus on writing a strategy report, with all the usual bullshit about being able to liaise with ministers, civil servants, industry and so on.

Hire a maverick

To be effective they need to hire a maverick who can work within the online world, using those tools to create change; not a report writing, policy wonk. Don’t hire someone whose career has been in a big IT department or big corporate – they’re blockers not innovators. Don’t hire a luvvie from the BBC, broadcast TV or film background – that’s fatal. Don’t hire someone who wears a bad suit, with a combination lock briefcase, and feels uncomfortable not wearing a tie. Make sure they have a credible history disrupting, blogging, social networking, tweeting etc. Hire a trouble maker. No doubt we'll get some worthy or ex-corporate IT guy like Leitch or Pindar, even worse from another quango, who likes to churn out endless platitudes about globalisation in print and thinks that Twitter is a make of birdseed.

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12 Comments:

Blogger Karyn Romeis said...

Have you submitted your application, yet? ;o)

3:12 PM  
Blogger Dick Moore said...

Donald I saw this at the weekend and thought you are just the man for the job :)

3:47 PM  
Blogger Donald Clark said...

Life's too short!

3:51 PM  
Anonymous Max said...

I'm going to apply. I've got a Twitter account, a YouTube video with 100,000+ views, a Facebook account, a MySpace account and a web job. And I'd do it for £40k a year. Cheap at twice the price!

4:42 PM  
Blogger Donald Clark said...

You're through to the interview stage. Do you have a well-cut suit?

5:09 PM  
Blogger Francis said...

'No doubt we'll get some worthy or ex-corporate IT guy like Leitch or Pindar, even worse from another quango, who likes to churn out endless platitudes about globalisation in print and thinks that Twitter is a make of birdseed.'

I thought you liked Pindar. I think the first post I ever read by you was about Pindar's comments to Becta.

5:41 PM  
Blogger David said...

A well cut suit? I've not been able to afford suchlike since I left Hong Kong in 1981 after two lovely years with more suits in my wardrobe than underwear! Alas time and a teacher diet of bisuits and buns at break have ensured if I apply I'll try to be a hippy type rock guru and slope around in jeans...back to teaching English and using an out of date dying PC....

8:51 PM  
Anonymous Seb Schmoller said...

When I sent you the ad with "go for it" I meant "go for the job"....

10:20 PM  
Blogger Francis said...

I thought you liked Pinder

6:26 AM  
Anonymous Bob Harrison said...

Seb needs to be more explicit!

5:08 PM  
Blogger Lars Hyland said...

Methinks Donald has already applied as reading the last paragraph is remarkably self descriptive, wouldn't you say? :-)

If the remit had some genuine power and freedom to stomp through the overgrown brambles of bureaucracy then some real progress could be made. Sadly this is unlikely to be the case.

6:09 PM  
Blogger Donald Clark said...

I don't like Jam.

8:50 PM  

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