Around the world, especially in the richer nations, the truth is
dawning that we need less managers. The middle-class is now waking up to the
fact that they are the new working-class, as their roles diminish. Technology
destroyed employment in the fields and people fled to the factories. Technology
destroyed employment in the factories and people fled to offices and
management, Technology, especially AI, will destroy offices and management but
there’s nowhere else to go. That is the great threat of our age.
But HR and L&D are eerily silent. How many Leadership
course are being delivered today without any mention of AI, despite the fact
that we know that its impact has been and will continue to be huge? How many HR
folk have the remotest idea of what is happening here? To sit back and watch
this happen, without serious debate and preparation, is bizarre. A more
immediate debate is how to cope with AI in the short to medium term. This
report from the Harvard Business Review is a good start on ‘How Artificial
Intelligence Will Redefine Management’.
Management & AI
The survey was substantial covering 1,770 managers (14 countries), interviewing 37 executives in charge
of digital transformation at their organizations. Findings
were reduced to five recommendations:
Practice 1:
Leave Administration to AI
Practice 2:
Focus on Judgment Work
Practice 3:
Treat Intelligent Machines as “Colleagues”
Practice 4:
Work Like a Designer
Practice 5:
Develop Social Skills and Networks
But surveys
tend not to spot the really disruptive stuff, and as the respondents are the
vey people that are likely to be affected by that disruption, they tend to be
conservative. So first, a quick expansion of these five propositions but I’ll
add the fifteen more I think they missed.
Practice 1: Leave Administration to AI
A big one.
As the survey showed that managers spend well over half their time on
administration. This is precisely the sort of work that has already been
automated to a degree by tools and will be increasingly done by AI driven
systems. Monitoring, scheduling, reporting are all areas that are likely to be
more automated through AI. The room for efficiencies here are enormous as
organisations are essentially paying top dollar for relatively routine and
banal work.
Practice 2: Focus on Judgment Work
Those
surveyed seemed to think that this was an area that would remain relatively
untouched by AI. I’m not so sure. The sort of expertise that leads to good judgment
may also be under threat, as AI does the data gathering, analysis and production of insights. Recommendations (judgements) may well be AI driven. As Susskind in The Future
of the Professions is packed with examples of judgment making AI, across a range
of professions. There will be a pendulum swing as AI creeps forward doing more
and more, eating into the judgment sphere.
Practice 3: Treat Intelligent Machines as
“Colleagues”
The report also shies away from the obvious conclusion that we will need fewer managers. They
found that 78% of the surveyed managers believe that they will trust the advice
of intelligent systems in making business decisions in the future. This raises
the obvious question of how many managers we need to simply confirm these
decisions. The anthropomorphic idea of ‘colleagues’ is also a bit odd. I don’t
see Excel as a colleague. I see it as a tool. I suspect there’s still the idea
that AI always manifests itself as a robot, at work here. It’s not so much
managers treating AI as colleagues, as AI, through Chatbots treating managers
as colleagues.
Practice 4: Work Like a Designer
I both get
and don’t get this. Sure managers will need to develop higher-end skills to
define and implement solutions but I’m not sure that ‘creativity’ is the right
way to frame this. Whenever management theorists or educationalists run out of
ideas they invoke the word ‘creativity’. It’s a big word that usually signifies
– nothing. Nevertheless, it is certain that the hollowing out of middle
management tasks and, I’d argue, middle managers, will result in more focus on
higher order skills.
Practice 5: Develop Social Skills and Networks
Again, it
is certainly the case that AI will not do the social stuff and managers will
need more competences in these areas. What is more interesting is the way
technology and AI will help achieve these goals. Social media has had a huge
impact on organisations and management. That is already AI-driven. The
contemporary manager needs to be able to harness AI to achieve these goals.
OK, I’ll now
add a whole lot more here. My criticism of the survey is that it doesn’t
go far enough. AI is likely to have a far greater impact on specific domains,
for managers, lawyers, accountants and most processes in management.
Practice 6: Management consultancy
Management
consultancy has always had the whiff of hubris hanging over it. Young graduates
in suits deliver reports that rely on back-end feeds and databases. McKinsey.
Accenture, and many others are busy writing their trend spotting reports, bigging up AI and cognitive computing. Some of these reports are pretty good
but what they never mention is the threat to their very own existence. AI will
deliver the data, analysis, insights and reporting which they deliver. IBM have
already moved massively in this direction by betting the house on AI-driven
consultancy and services. Other will follow.
Interestingly,
the big four accountancy firms have all rebuilt their consultancy arms, raising
the spectre of yet more corruption. This is an area that badly needs
regulation. PwC bought Booz &vCo, Deloittes have been snapping up
consultancies, while EY and KPMG have puffed up their consultancy side. That’s
because the writing is on the wall, as we will see later for audit. But they
may be divesting out of the frying pan and into the fire.
Practice 7: Management data and research
Research
organisations such as Forrester, Gartner and others rely in datasets to provide
insights, which they synthesise into reports. At this level, their business,
like Management Consultancy is under threat. More importantly this function has
shifted from the outside to inside organisations the modern manager has to be
be able to manage data harvesting, data management and AI-driven tools that
lead to insights and decisions. These companies have already shifted much of
the analytic task offshore to India, and other low wage economies, and have
replaced human insight with data-driven, analytic software (read AI). The
eventual result will be the use of AI driven insights directly or internally.
Practice 8: Finance
Finance was
revolutionized by the spreadsheet, which automated, not only calculations, but also captured formulae and models. This has gone a lot further with AI, where a huge
volume of financial transactions and trades are now AI driven. Financial
monitoring, processes (invoicing, cashflow, expenses), reporting and audits are
likely to be much more AI driven, reducing the need for the admin and
management in these areas. These have all been revolutionsied by technology
but AI promises to do much more. The big disruption is likely to be in audit,
where the big four dominate. All it will take is one radical player to offer
AI-driven data gathering, analysis and report writing and there will be
carnage. Audit is notoriously weak, witness the audits of the major banks that
failed so dramatically in 2008. It relies on sampling and often incomplete data
sets. AI driven accountancy systems should, in the future, be able to spit out
audit ready accounts, and AI-driven audit software will crawl through that data and
those accounts for discrepancies, inconsistencies, statistically odd figures
and so on.
Point 9: Personal assistants
As working
from home has increased through the use of smart tech, mobile phones, web
conferencing and cloud-based services, so the support role has shifted decade
after decade from people to technology. The typing pool was the first to go.
Back-end office support staff were next, then the secretary and now the
PA. IPAs inteligent personal assistants, in the form of
chatbots or other interfaces, like Amazon Echo, are likely to emerge, which act
as personal PAs. They will act as a convenient
interface to AI to do the mostly administrative tasks that managers
needs, scheduling meetings, arranging travel, expenses and so on.
Point 10: Comms
The
telegraph, telephone, email, Skype and messaging all changed management. They
meant that comms were faster and cheaper. The key to good comms
is dialogue and AI is starting to deliver real dialogue
with technology. Speech recognition, text to speech, machine translation (in
real time) have already had an impact. All of these are AI-driven. Chatbots are
on the rise. Efficiencies in comms through the use of AI within the technology
but also to improve its efficacy is coming. Chatbots now learn, through machine
learning. The more you use them the better they get. AI will not only enable
better comms in terms of delivery it will also shape comms in terms of quality.
The simple example of email software which now does spellcheck or ways you when
you’ve forgotten to attach the document are current examples. There will be a
lot more.
Point 11: Project management
Much of the
pain in management comes through projects – their planning and
implementation. Software is invariably
used to manage projects but the current crop is all too mechanical and tends to
miss the subtleties, especially human behavior. Cloud-based, smart services are
starting to emerge which are matched to the real needs of projects and will be
able to spot potential problems, offer conflict resolution and do all the
things that a Gantt chart will not do.
Point 12: Marketing
Many
managers have a hazy idea about marketing and the lack of skills in this area
is often what makes a company fuzzy, leads to lackluster sales, and can take a
company to the wall. There is a tendency in our all-too academically driven world
to denigrate these skills but if you’ve been in business and tried to grow a
business, you’ll know that is a necessary management skill. In marketing we’ve
seen a seismic shift towards online, whether its online advertising, website or
social media marketing. This is, in hte case of the big players algorithmically driven. We can expect this trend to continue.
Point 13: Sales
Sales
management is always a trial. You have free-wheeling sales people who don’t
like process but know that process and focus leads to sales success. Leads
generation has shifted online and now involves AI targeting and delivery.
Clumsy and ill-focused sales can be channeled and streamlined with AI.
Salesforce have bought AI companies and set up Einstein, their AI service, others
will follow.
Point 14: Customer service
Call-centres
will be replaced by AI-driven bots, self-service checkouts, touch screen
ordering will replace wait staff. We buy more and more online and we've seen what Amazon have done with AI-driven recommendations. Managing
customer service means being aware of the technology options and making sure
that they fit into your organization. More and more customer service will be
technology drive, and because it demands intelligent responses and AI will play a
significant role in its delivery. No manager with responsibility in this area can
ignore these developments.
Point 16: Legals
Nothing is
more dispiriting for managers than dealing with contracts. “It’s with the
lawyers” is a phrase that managers say while rolling their eyes, as that
usually means “we have no idea when we’ll get it back”. Nothing is slower and
more antiquated than legal processes. When two sides negotiate, they need a
document that can be mutually accessed and AI-driven analysis to identify and
help reconcile differences. These services are already available and will,
undoubtedly, increase. That’s good news for managers, bad news for lawyers. See how AI will impact the sevices lawyers deliver.
Point 17: Procurement
If legals
can be sorted, procurement will be so much faster. Having spent a lifetime on
the receiving end of procurement departments, I’ll be glad to see them
automated. Scrappy, long-winded, episodic, email after email, form filling and
processes. This should be a one-time transaction, with real dialogue in one
session that gets everything sorted, This will be AI driven, as it’s a dialogue
led process that simply matches suppliers to needs. Managers need to do less
detail and delegate to technology, such as AI-driven electronic signatures,
database searches and ID, that does it for them.
Point 18: Technology
In general
managers will have to be more technology savvy and not just IT aware but be
aware of the single most important development in IT since the internet – AI. If
you are not thinking about how AI can help, you don’t really have an IT
strategy. IT managers who get stuck in old models of simply shunting around
files or buying enterprise-wide software that is not using AI, will find
themselves less and less competitive.
Point 17: HR
HR can’t continue to do the pay & rations thing,
supplemented by a diet of dull compliance training, with the occasional staff
survey, without considering the fact that there may be many fewer staff in the
future. Their processes will be streamlined and made more efficient by being subjected to AI.
Practice 18: Recruitment
Recruitment
has already been influenced by algorithmic search, selection and matching. When
LinkedIn bought Bright for $120m in 2014, it boosted revenues through
recruitment and made its strategy clear. We have seen the slow abandonment of
traditional HR and admin-heavy recruitment processes towards slicker,
automated, online processes. This is an area ripe for falling fees and
automation.
Point 19: Professional development
Most
managers already use AI for professional development – Google (pure AI), those
management books you bought on Amazon (because they were recommended), social
media (largely delivered algorithmically). It is clear that this will continue
with AI created content, AI curation, adaptive learning and AI driven
assessment. Al of these are currently available and used.
As part of
that professional development, managers
should be starting to understand how AI works now. For example, get to know how
Google really does work and learn some search skills beyond typing in a word or
two. Understand how AI can deliver management tasks, financial, legal and in
training. See these blog posts.
Point 20: Being a manager
AI will
redefine what it means to BE a manager. Managers will be increasingly not
managing people but harnessing and managing technology. Management used to be
about people and processes but there are new ‘intelligences’ around, that also
need to be managed. Old school managers who get their emails printed out or who
can’t handle delegation to technology will struggle. The truth is that many
will not be needed.
Conclusion
Here’s a 21 option multiple choice question. In which areas
will management have to deal with AI? The final option is All of the above!
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