NAACP
Chapter President Rachel Doleza fakes her blackness, and rejects her parents,
to black-up, play a role and get paid to be outraged on behalf of others.
Granted, it’s an extreme case, but it’s not unusual. In the world I know,
education and training, there’s a vast army of people playing the same game.
You wouldn’t spot them, as they’re normally plain, old, white, middle-class
folks who deliver compliance training on diversity. Hundreds of millions are
spent yearly on fees to these people, yet there is no evidence that it works.
In fact, there is very strong evidence to show that it doesn’t work.
As a
Trustee of several public bodies, I’ve been subjected to several of these
sessions – here’s but one example. But let’s look at the substantive evidence.
Diversity training damned by research
Has
diversity training become and end in itself rather than a means to an end? The
vast amount of time and money spent on diversity training, when evaluated, is
found wanting, mostly ineffective, even counter-productive. With evidence from
large scale studies, from Dobbin, Kalev and Kochan, as well as many other
focused pieces of research, you'd have thought that the message would have got
through. The sad truth is that few on either the supply or demand side, give a
damn about whether it works or not. It's become an article of faith.
Dobbins: Virtually no effect… generates a
backlash
Harvard’s
Frank Dobbin conducted the first major, systematic study of diversity
programmes across 708 private sector companies, using employment data and
surveys on employment practices. His research concluded that, “Practices that target managerial bias
through…diversity training, show virtually no effect.” In fact, “Research to date suggests that… training
often generates a backlash.”
Many other
studies show that diversity training has activated, rather than reduced
diversity (Kidder et al 2004, Rynes and Rosen 1995, Sidanias et al 2001, Naff
and Kellough 2003, Benedict et al 1998, Nelson et al 1996). These are all
referenced in the report. The research is a very thorough piece of work, and
well worth reading, which is why it was completely ignored.
Kalev: Diversity training harmful
Most
diversity training is not evaluated at all or languishes in the Level 1, lala
land of ‘happy sheets’. So check out Alexandra Kalev’s study from the
University of Arizona. 31 years of data from 830 companies – how’s that for a
Level 4 evaluative study! Her latest study found, after the delivery of
diversity training, a 7.5% DROP in women managers, 10% DROP in black women
managers and a 12% DROP in black men in senior management positions. There were
similar DROPS among Latinos and Asians.
The
strength of this study comes from the quantity and integrity of the data. It
relies on compulsory federal EEOC (Equal Employment Opportunity Commission)
filings on the number of women and people of colour in management, along with
details of diversity training programmes.
The bottom
line is that the vast majority of diversity courses are useless, especially
when driven by HRs perception of avoiding prosecution. The problem centres
around courses run in response to legislative and external pressures. Kalev
found that , "Most employers….force
their managers and workers to go through training, and this is the least
effective option in terms of increasing diversity. . . . Forcing people to go
through training creates a backlash against diversity."
Diversity
courses are “more symbolic than
substantive" says University of California LAW Professor, Lauren
Edelman, She independently reviewed Kalev's study and concluded that the
problem was training in "response to
the general legal environment and the fact that organizations copy one another."
Kochan: built on sand
Thomas
Kochan, Professor of management at MIT’s Sloan School of Management’s five year
study had previously come to the same conclusions, "The diversity industry is built on sand," he concluded. "The business case rhetoric for diversity is
simply naive and overdone. There are no strong positive or negative effects of
gender or racial diversity on business performance." The problem,
according to Kochan, is the bogus claim that diversity leads to increased
productivity. This is simply unproven as there is little or no hard data on the
subject. Kochan found that none of the companies he contacted for his study had
carried out any systematic evaluation of diversity training. Evidence around
productivity is mostly anecdotal and repeated as a mantra by interested
parties.
Pendry & Stewart: no evaluative evidence
Louise
Pendry of Exeter University claims that there’s no evaluative evidence showing
that these programmes work. Even worse, many may do more harm than good. Tracie
Stewart, a professor at Georgia University, has identified "backlash" or "victim blame", after some courses,
where the learners harbour resentment against other minority groups for the way
they are made to feel. Rather than bringing people together, it may be
reinforcing differences.
Munira Mirza: damning testimonies
Munira
Mirza investigated diversity training for the BBC and uncovered some awful
training, including the popular Jane Elliot’s ‘blue eyes/brown eyes’ classroom
courses. What was interesting were the comments posted after the broadcast:
When I was about 12 we had a policeman come in
to school to talk about racism. He showed us a photo of a white man in police
uniform running after a black man in jeans. He asked us what we thought was
going on. Everyone- including a black child that he pointedly asked -said that
it was a criminal being chased by a policeman. We were then told that we had
made a "racist assumption" as actually the black bloke was a
plain-clothes police officer. No-one raised the point that we would have
probably said the exact same thing if the plain clothes officer had been white
and a load of 12 year olds were told that they were racist. How helpful was
that?
Hannah, Peterborough
You cannot over-estimate the damage to race
relations that "diversity awareness" training is causing in this
country. It's having the opposite effect to that intended, causing divisions,
resentment, and an increase in judgements based on race, where previously such
things were actually quite rare. How do I know this? I was involved in putting
together a diversity "toolkit" for a government department, and saw
first-hand the effect it had as it was rammed down the throats of the staff.
Michael, Brighton UK
This is an example of companies trying to see
if two wrongs really do make a right. I don't doubt that some people are racist
in the workplace, but punishing many because of the actions of a few is
ludicrous.
Andy Thorley, Crewe, Cheshire
Groupthink
Companies,
worldwide spend many hundreds of millions of dollars each year on diversity
training. The tragic truth is that most of this is wasted. Groupthink seems to
be at the heart of the matter. Groupthink among people who employ and promote
people like themselves creates the problem. Groupthink among compliance training
companies ,who simply do what they do without supporting evidence and tout
ineffective ‘courses’. Groupthink in HR, who find it easier to just run
‘courses’ rather than tackle real business problems. The whole edifice is a
house of cards.
Conclusion
One of the
problems, that Dobbin, Kalev and Kochan found, was the focus on ‘sensitivity
training’ where people are often forced to focus on interpersonal conflict.
These were the training courses that produced a backlash, as they were
intrinsically accusatory. One bright spot was the finding that some diversity
initiatives, namely those that were voluntary and aligned with business goals,
were successful. This is similar to Professor Frank Dobbin’s study at Harvard,
who showed, in his massive study that ‘training’ was not the answer, and that
other management interventions were much better, such as mentoring. Rachel Doleza was sucked into a fake world that does real harm to diversity, equal opportunities and diversity in the workplace. We don't solve these problems by 'pretending' to be what we are not.