The growth of 'grey gamers', backed up with with recent neuroscience research, has led Nintendo to release 'brain training' games for the elderly. It's a package of workouts designed to reduce your brain age. This is big business with a heft £2 million advertising campaign in the likes of Saga magazine . The research comes from Ryuta Kawashima, a professor of neuroscience at Tohoku University. It'll be in the UK in June.
http://www.guardian.co.uk/international/story/0,,1725131,00.html
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