Viewing figures suggest TTV is a turn off. So says article in The Guardian today. Well, well, what a surprise. The independent MORI poll shows that it's "failing to reach the majority of its target audience...".
Not the old 'don't have the time' defence
"Many don't have time to watch it" is one line of defence. What? Inset days galore, 16 weeks of holidays, a working day that stops earlier than everyone else. I'm sure they have time to watch real television, it's just not Teachers' TV.
Teachers can't use digital television
A problem, it seems, is that "the channel is difficult to reach". The channel is somewhat down the channel listings (it's hardly going to be next to the prime time options) and teachers don't know how to get to it! In other words they don't know how to use multi-channel television. Coming soon - a one day INSET course on 'How to use your remote control' from the Teachers Training Agency.
Dull, dull, dull
Andy Schofield, an excellent headmaster who knows more than most about the use of technology in schools, hit the nail on the head, "even when our own kids are on it I can't be bothered to watch it". It's dull, dull, dull. The image top left is typical - lots of really dull discussion - most of it feels like the cheap TV it is, or a bad school lesson.
This initiative was an easy option for the DfES, a home for lost souls from the BBC. Poorly researched, it should have been piloted like a real comedy programme (that's closer to the mark than you think). This was a rushed policy decision, backed up by old-fashioned views on media that has wasted millions and has failed to reach its intended audience. At £20 million a year the cost per unique viewer is astronomical.
Interestingly, the internet downloads, available at all times have been the one success story, which begs the question, why use linear TV when the internet gives this so-called busy audience 24/7 access. You're working in the wrong medium guys. Haven't you noticed that even the BBC are scurrying to reshape themselves as an online provider? Ditch the channel and put the whole lot on YouTube or Google Video.